“Know what the feel and heart of your brand is.” It always comes back to a decision. Everything about our lives and businesses comes back to core decisions. What is your business? Who do you serve? How do you serve them? What ...
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Why have you joined the social media world?
Some social networkers are there for purely egotistical reasons. They don’t want to engage in the conversation. They simply collect followers and friends in order to have bragging rights every time they collect another thousand. ...
Those quick-response (QR) codes you see spreading far and wide give smartphone users a painless way to go to a company’s website, get discounts or gather contact information. But some QR codes are scanned more than others. Why? Is it because those ...
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Nothing. Well, there are many who would disagree, but that is like saying there is something wrong with advertising. Social is a little baby in the marketing mix, just barely born. Since it is so new, we are still trying to figure ...
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Your website should be an extension of your sales staff: It should help generate and nurture leads by educating prospects (a role traditionally played by salespeople). Like a good salesperson, it shouldn’t just sit around and wait for the phone to ring.
So ...